Contact: Rachel Kay Public Relations
Kaitlin Brooks
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kaitlin@rkpr.net
FOR IMMEDIATE RELEASE
DRY Unveils New 750 mL Bottles Artfully Designed for Craft Mixology
Premium Sparkling Beverage Company Launches New Mixer-Sized Bottles at 2015 National Restaurant Association Show
Seattle, WASH. – May 15, 2015 – DRY, tastemakers of gourmet sparkling beverages, today introduced a new line of large, 750 mL bottles to enhance and inspire culinary cocktails and mixology. Available in three of the company’s best-selling flavors, Lavender, Ginger and Cucumber, the new bottles will debut to the hospitality, food and beverage industry at the National Restaurant Association Show, May 16-19. At DRY’s booth, #10237, samples and additional information will be available to show attendees. The new 750 mL bottles follow DRY’s recent rebrand, which includes an updated logo, modern typography, hyper-realistic photography, and ingredient-specific design elements to better bring to life the brand’s botanically-driven flavor profiles.
“Our sparkling beverages have always been the perfect ingredient for uniquely inspired craft cocktails, and we’re excited to offer this 750 mL bottle size for the first time,” said founder and CEO, Sharelle Klaus. “As DRY cocktails have become more popular, our customers and partners have been asking for a large format bottle from DRY more frequently. We are thrilled to finally bring this option to their bar tops and kitchens and have taken great care to design the bottles in a way that adds an element of art and sophistication wherever they are served.”
Consistent with the rest of DRY’s line, the new 750 mL bottles feature a clean ingredient panel, including just a touch of pure cane sugar. DRY 750 mL bottles have a suggested retail price of $6.99 and will be available in three of DRY’s most loved flavors:
- Lavender – Floral yet balanced with a lightly sweet top note, this original DRY flavor pairs perfectly with vanilla vodka, gin and Frangelico, while acting as the perfect accompaniment to cheese courses, pork, roast duck, desserts and chocolate.
- Cucumber – Cool, mild and crisp; mixes well with citrus vodka, cucumber gin and tequila and pairs with savory fare like salmon, pork, eggplant, gazpacho and Mediterranean foods.
- Ginger – Bold, warm and spicy with low acidity; mixes well with bourbon, light rum, limoncello, blood orange liqueur, and vodka and pairs with sweeter flavor profiles like stone fruits, winter squash, Southeast Asian foods and chocolate.
DRY Sparkling beverages were designed as the perfect inspirational accessory for food lovers, and are meant to be paired with a great meal or mixed into a cocktail. The full line of beverages also includes: Blood Orange, Vanilla Bean, Rhubarb, Juniper Berry and Rainier Cherry.
DRY is available in natural and traditional grocers nationwide, including Kroger, Safeway, Whole Foods Market, Amazon.com and more. The line of premium sparkling beverages is also available in 12 oz. aluminum cans, 12 oz. glass bottles and 4-packs. For more information, visit www.drysparkling.com.
ABOUT DRY
Founded in Seattle, Wash., DRY creates sparkling beverages for people seeking culinary experiences in their everyday lives. The full line is available in eight flavor-forward, crisp, unexpected varieties: Lavender, Blood Orange, Rhubarb, Vanilla Bean, Juniper Berry, Rainier Cherry, Ginger, and Cucumber. With a clean ingredient panel and exotic flavors, DRY is a sparkling beverage worthy of gourmet food pairing and premium mixology. For more information, visit www.drysparkling.com.
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