You may have noticed, DRY has a new look. Similar to the results of receiving a bold new haircut, we know some people might be surprised. Most have reacted extremely positively, while others wonder why we left our old designs behind (but I loved your long hair… your old bottles…etc, etc.) To be honest, we felt our customers deserved more. We love innovation. We love trying new things. We always want to be better. Our updated packaging was designed to better reflect DRY’s premium flavor profiles and culinary taste experience.
A few words from DRY’s Founder and CEO, Sharelle Klaus:
“The DRY consumer has long sought out our sparkling beverages as the ideal complement to culinary experiences. We wanted to better bring to life the botanically-driven flavors, artistic roots, and clean ingredient panel that have distinguished our brand for the last decade. We believe every day offers a fresh opportunity to explore and experience the unexpected through delicious food and premium mixology. Our new look helps celebrate this flavor-forward mindset.”
We still adore our old packaging, but are so very excited to roll-out our new look to you. If you’re reading this from our blog, you’ve also undoubtedly noticed we have a new website that includes a one-of-a-kind cocktail generator, a new account map that allows you to find DRY more easily than ever before, links to all the day-to-day happenings on our social pages, and exciting new photography. We hope you use these tools to celebrate with us every day… or at least come back for more every once in a while.
Cheers!
